Everything About Search Engine Optimization

On-Page Search Engine Optimization

On-page SEO is the process of optimizing your websites and every feature which are in your control. In other words, it is a process of improving your websites for both users and search engine crawlers. On-page Optimization helps users and crawlers to find and understand what they want from your site easily. There are various activities associated with on-page SEO, some of the most common activities are:

Content Optimization

It is the process of optimizing the quality of the existing content so that it can reach to the largest number targeted audience. In the process of optimizing the content of a website, you must make sure to include related keywords properly and add meta tags & genuinely related links.

Keywords Research And Optimization

A keyword is a term used for a word or a group of words that people use to search on the search engine related to a specific service. It is very essential to research and optimise the keywords before using them as they are an essential factor that drives traffic to your website. Optimizing keywords means making sure that the selected set of words can derive traffic to your web and improve your search engine rankings.

HTML Tags

HTML Tags are the words that help web browsers to display and format your website just the way you want it. These are also very important parts as they help to decide how your website will display to your customers. These are some special words covered with angle brackets that decide many features like line spacing, paragraphs, points and many more.

These tags are also responsible for the load speed of your website which creates the first impression on a visitor.

Internal Linking

Internal linking means creating some links on your website that directly connect to other pages of your site. Internal linking can boost your SEO if your website has more than one page and every page is connected. This is beneficial for both users and search engines and improves user experience results positively for your website.

Image Optimization

Image Optimization is the process of creating high-definition images for your webpage to enhance its look and improve user experience. You must be careful while choosing the dimension of the image, an image that perfectly fits the device of every resolution can be considered as the perfect image for SEO.

Meta Tags Optimization

Meta Tags are some codes in the HTML of a webpage. These tags help search engines understand the content and its relevance with the keyword being used to get the web on the result pages. You must keep meta tags under 120 characters while optimizing them and that should match the searched keyword. Optimizing these tags is necessary as they show a huge impact on the ranking of a webpage.

URLs Optimization

Optimizing the URL of a webpage is important as it helps the audience to reach to a site more easily. In other words, URL Optimization is a process of making a site’s URL easily accessible Heating Optimization. While optimizing any URL one must avoid capital letters, remove extra words, separate words with hyphens (/), and try to keep their URL unique.

Heading Optimization

To optimize headings on your webpage you must use various html heading tags. These tags help to improve user experience by enhancing the readability of your site’s content. For example use h1 tags for the title and other h2, h3, and h4 tags for other topics and their subtopics. There are 6 levels of heading which means there are 6 heading tags that show the level of importance of different content.

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Off-Page Optimization

Off-page Optimization is just the opposite of on-page Optimization. It is the process of improving the rank of a website on SERPs by performing some set of work outside the site. Now, if you are thinking about what is the difference between On-page SEO and Off-page SEO so read further to understand it clearly.

In on-page Optimization, every work we do on our website is in our hands but in off-page Optimization. We can perform and fish some essential activities but after that nothing is in our hands, the most common among them are:

link building
Link building is the process of creating links with other websites or connecting with a site with huge online traffic and creating a link to your page on it. This process helps to improve your visibility in search engines.
Guest posting
Guest posting, commonly known as guest blogging is a process of posting various blogs related to your business or service on other websites. Simply, guest posting means posting about your service on other sites.
Blog Submissions
Blog submission refers to sharing your content on another website that accepts guest contributions generally, in the form of a blog.
Profile Creation
In Off-Page SEO, profile creation is a process of creating profiles on multiple social media platforms, websites etc. to create and increase online presence.
Article Submission
One more activity to increase visibility and web traffic through off-page Optimization is article submission. This process involves creating and posting articles on third-party websites.
Directory Submissions
Directory submission is a technique that involves the submission of ur of websites and various other information to some online directories.
Classified Submissions
Classified submission is a term that refers to a process of promoting your brand or service online through advertisements.

Technical SEO

Technical SEO covers all the development and improvement of the technical aspects to improve the website rank. It is the process of optimizing every technical aspect of your website to boost the rank on the result pages. Some of the major technical aspects are:

Broken Links

Broken links, also known as dead links, are hyperlinks that do not exist. Deleting any page or moving it without redirection can create a broken link, these links make it hard for search engines to crawl a website. Broken link Optimization will help you to improve your site rank as well as build relationships with the owner of the website.
Robots.txt

Robots.txt are plain text files that direct search engine crawler to which URL, page, or file it can access. it helps a site owner manage access, regulate the crawler rate and control the behavior of the crawler
Sitemap

A file that provides information about every element of a webpage is known as a sitemap. Creating a sitemap of any website is beneficial as it reduces the efforts of both users and search engines to access your site. A sitemap can help to identify the correct location of webpages, videos, links and various other elements.
Page speed

just like its name is the time a webpage takes to accept and process any command or request. As we mentioned before, page speed creates the first impression on every visitor. As a visitor, one would not wait more than a few seconds and jump to the next site.
This will increase the bounce rate of your website and affect your site rank poorly. Many factors that affect page speed are the quantity of content, the site server, image compression and many more.
Device Friendly Website

With the development of technology, there are many devices to access the digital world. A website must be friendly to all kinds of devices so that it can collect a large audience.
Canonical Tags

Canonical tags known as canonical links are HTML tags in the source code of a page that helps search engines avoid repeated and duplicate content and index correct URLs.
SSL Certificate

SSL certificate, a security protocol, stands for Secure Sockets Layer. it protects communication over the internet and verifies the identity of any website. This installs some small files on your web server and builds a secure connection between the web server and browser.
Redirection 404, 301, 302

Redirection is a term used in the digital world when a webpage is not found or deleted, this indicates that the user is being transferred from one URL to another. 404 is used when a page is deleted or removed, and 301 is used when a page is completely moved from one place to another and the user must visit another one. 302 is used when a page is removed just for a limited time.

Techniques of SEO

People use various techniques or methods in SEO to boost the ranking of a website in search engine result pages. These methods are classified into three types:

White Hat SEO

White hat SEO is a term used for the techniques of SEO that obey the guidelines of search engines like Google. It is the best and the most recommended method of search engine Optimization

Black Hat SEO

Black hat SEO are the methods that are used to increase web rank on SERPs but by violating the rules of search engines. Black hat SEO is neither preferred nor ethical.

Grey Hat SEO

Grey hat SEO can be said as the mix between both the above methods which sometimes obey and sometimes violate search engine rules.

How Does SEOWork?

Search engines are the best place if you want to share and search for any information. It can also help in growing a business digitally as you can attract high-quality traffic through them. Search engines launch new algorithms within a period usually in a month and rank web pages according to them.

They have an automatic computer program that searches the internet, goes through every single page of each website and checks them as their latest algorithms. This computer program is known as a crawler of the search engine.

Websites or web pages that fulfill all the requirements of the latest algorithms perfectly get higher rank in the search engine result pages.

Benefits & Importance of SEO

With the rapid growth in the digital sector of the world, everything is getting digitalised. It is the best opportunity to boost your business by digitalising it. Now the main question that arises is how can we grow our business online even in a large competition. This is a place where SEO is most important as it helps you to grow a business online.

A professional SEO can serve you with various benefits, some of which are listed below:

Improve Visibility

We all know that SEO helps in improving the rank of a website therefore a site that comes on the top results in result pages will be highly visible to people compared to other websites
Increase Traffic

If your site is getting a good rank in result pages and is highly visible to all people will visit your site which increases the traffic to your website.
Build Trust

From the perspective of a visitor or user, you can understand that a website that comes in top results must have perfectly done everything. Therefore you can trust that website more than others.
Attract Targeted Audience

In SEO we use keywords that reflect our business and target the audience that we need in our online business.
Generate High Leads

We know that SEO focuses on growing your business and optimizing it to get a high result rank. A well-ranked website will attract a good number of customers which will develop business leads from other competitors.
Provide Long Term Results

If we compare search engine Optimization with search engine marketing then as soon as we stop advertising our website or business a huge fall in the number of visitors can be noticed. But with SEO you can get the result in the long term and continue the growth of your business for a long time.
Professional Consultations

As the best and Free Digital Marketing Course With Certificate in India, we will also provide consultation facilities for every student. In this facility you can get professional advice from our experts related to your future job and where will you get that. This means that you dont have to struggle to find a job, we will advise you on the best place as per your skills and work. Overall we will train you how to learn and from where to earn.

How to Perform SEO Effectively?

Even though SEO is a complex task you can easily gain full benefits from optimizing your website for search engines if you know the following points

Focus on creating easy-to-understand as well as professional content for both users and search engines.
Correctly use every keyword.
Focus on improving user experience which will directly improve your website rank
Build relevant links and try to improve site speed.
Last and most importantly, be updated with the latest Google algorithms for overall site improvements.

Overall SEO is the best way to grow your online business and it can be more effective if you Hire SEO Experts from a digital marketing company. Prathameshwar Technologies is always here to serve you with the best search engine Optimization services in India.

With their skills and diverse knowledge about the evolving digital world, they can make you shine like a star. Therefore if you are searching for professional SEO experts they are the one-step solution for all your needs.

Search Engine Optimization

What is Search Engine Optimization (SEO)